Ecommerce companies and other website publishers often use Web analytics software to measure such concrete details as how many people visited their site, how many of those visitors were unique visitors, how they came to the site (i.e., if they followed a link to get to the site or came there directly), what keywords they searched with on the site’s search engine, how long they stayed on a given page or on the entire site and what links they clicked on and when they left the site.
Web analytic software can also be used to monitor whether or not a site’s pages are working properly. With this information, Web site administrators can determine which areas of the site are popular and which areas of the site do not get traffic. Web analytics provides these site administrators and publishers with data that can be used to streamline a website to create a better user experience
“Analytically Driven” is not just a tagline. From our inception, we have invested in quantitatively minded marketers and an analytics infrastructure to help brands see data differently, answer strategic questions, and find necessary insights.
All our Analysts are required to pass a rigorous analytics exam and earn a series of certifications prior to working on campaigns. In addition, we continuously develop ways to deliver faster, better, and deeper insights for our clients. This constant innovation has led to the creation of numerous proprietary tools, technologies, and techniques — all geared toward empowering the modern-day marketer to make smarter investment decisions.
Return on Analytics Services
- Answer critical business questions
- Take the ambiguity out of decision making
- Gain insight to improve the customer experience and optimize for conversions
- Differentiate strategy and outrun the competition
- Better understand the customer journey and which marketing tactics influence buying decisions
- Guide smarter investment decisions through visibility into marketing performance